E-Commerce · 2025

Aurora Shop

Timeless pieces, modern living — a slow-fashion storefront with a 38% lift in checkout completion.

UI/UX E-Commerce Web Design

The challenge

Cart abandonment sat at 72%. Customers loved the photography but lost their way in a five-step checkout.

A one-page checkout, sticky product summary, and a size/colour selector rebuilt around thumb reach. Product pages now lead with texture detail shots.

Deliverable

UX research, UI design, design system

Timeline

9 weeks

Client

Aurora

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